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Email Marketing Design & Strategy – what not to do

Photo by Brooke Cagle on Unsplash Let’s talk about Email Marketing Design and Strategy.   It’s nearing the holidays and as part of your Digital Marketing Campaign, it’s time for you to send out an email thanking all your clients for their continuous support, and also a reminder for them…

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Email Marketing Design & Strategy – what not to do
How I conducted user research to solve the Sign In vs Log In debate for a client during COVID

How I conducted user research to solve the Sign In vs Log In debate for a client during COVID

The Task While working on a client project, part of my scope of work was to design the onboarding experience for first time users visiting their site. That's when we started having discussions on how to word the Creating Account process. Some of the most common CTAs used by companies…

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The best education apps compiled by Apple App Store

With weekend around the corner and with the changing nature of education in times of COVID, sharing a list of education apps compiled at Apple's app store. These cover an incredible range of subjects for students which even adults can use to build skills and knowledge. My tried favorites: Khan…

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The best education apps compiled by Apple App Store
Managing work-life balance during COVID19 – My one top tip

Managing work-life balance during COVID19 – My one top tip

Source: The Harvard Gazette Going remote Seemingly overnight, the unprecedented crisis hit our world. Coronavirus (COVID-19) spread globally, leaving public and private sectors struggle for business solutions, schools shutting down and sending millions of children home, and much of the entire workforce being forced to go remote. People have had…

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Designing Voice Interface for “Wash my hands,” an Alexa skill

With the rapid spread of the Coronavirus (COVID-19), washing hands has become a top priority in every household. The guidelines maintain that one has to "wash your hands often with soap and water for at least 20 seconds especially after you have been in a public place, or after blowing your…

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Designing Voice Interface for “Wash my hands,” an Alexa skill
Minneapolis Airport bathrooms: a UX win

Minneapolis Airport bathrooms: a UX win

Source: Alliiance While traveling recently, I had a halt at Minneapolis-St. Paul International Airport (MSP) and needed to use the restroom. I was amazed at the thoughtful design and the amount of space each stall had. You could easily slide in your carry-on along with wall handles to hang your bag/coat/belongings.…

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How I used UX to help solve my husband’s shoe rack problem

Image from Jakob Owens at Unsplash It's been a year since we moved into a bigger apartment and we've been having a problem with our shoe rack. It's a proper functional shoe rack, selected by my husband, but he just wouldn't put his shoes inside until prompted. Now, I've recently…

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How I used UX to help solve my husband’s shoe rack problem

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